Five Key Internet Marketing
By Nick Grimshawe
Tips Quite often people start out with visions of money rolling into their bank account in a continuous stream with little work or effort. Quite recently, on a launch of a new product there was a clip of just such a thing happening. However, before your eyes pop out of your head at such income possibilities, you need to understand some basic tips and tools.
Tip Number One: I call it The-don’t-jump-into-the-lake-before-you-can-swim tip. Probably the biggest mistake most new Internet marketers make is to join everything. Don’t do that. When you first start all those pie-in-the-sky promises are very irresistible. Grit you teeth, keep your mouth and wallet firmly closed, and don’t bite. Take some time to look around at the offerings. Look for programs that offer a lot of personal support, rather than hooking up with a fully automated system. You want a site that teaches you the basics: what is email marketing, what is the policy on spam, how to generate leads, how to write a good follow up letter. When you think you are ready join one program and stick with it.
This brings me to: Tip Number Two: Hit and Run is not a business plan. This is the dog bone reflected in the water story. You know the one. A dog with a very nice and adequate bone in his mouth looks at his reflection in the water while crossing a bridge. The reflected bone looks bigger so he drops the real bone to grab the bigger bone, only too late realizing his error. Result, a sorry dog without a bone. The tendency to hop from one program to another is, I suppose, human. Try not to be human. Stick with your program and give it a chance to work for you. Put on blinkers. Don’t read all those offers flooding into your email. If they are good programs, they will be there for you if you do finally decide a program is not working for you. Remember most brick and mortar businesses loose money their first year. I’m not saying you have to stick with a program for a year if if doesn’t seem to be working. But before to decide to try something else, stop and ask yourself if you have honestly done everything, everything possible to make the business work? Have you done the grunt work? If you’ve been playing computer games when you should have been following up a lead, you haven’t given your business a fair shake.
Tip Number Three. Don’t Put the Horse before the Cart By now, you are thinking I am cliché ridden. Nevertheless, clichés are popular for one simple reason, they succinctly sum up and idea or situation. I use number three in many of my ads because many people have a Cart full of goodies and no horse. In this case, the horse is your Contact list, your customer list, your list of clients. Do you have one? If the answer is no, stop every other thing you are doing and work to build your list. If you spend a year doing nothing but developing a list, you would be better off in the end. How do your build a contact list? That’s a whole other subject. A subject you should be passionately following if you are new.
Tip Number Four: Don’t be cheap. Regular brick and mortar businesses spend thousands and thousands of dollars before they even open their doors. I know this is why you are here. You don’t have that kind of capital. So do you think you can build a business on the net for free or next to no investment? Many thousands of people do. I know I’ve talked to hundreds and hundreds of them who drop out or hang up because you just asked them for $200 dollars to sign up for your product. Suddenly you are some scuzzy scam artist trying to take money out of the mouths of babies. I’ve been called a snake in the grass on more than one occasion simply because I asked for $48.00 for a get you started package. I am not saying you have to spend a fortune. If you follow tips number one, two, and three, you won’t waste any money either.
Tip Number Five, Develop a hard assed winning attitude. If you cannot bear disappointment, if you are easily discouraged, if your ego is as delicate as butterfly wings, you won’t make it unless you toughen your inner resolve. You’ve heard, (here I go again), the cliché, attitude is everything. It’s not a cliché. It’s the truth. There are a many brilliant books out there to help you. If you’ve never read a self-help book in your life now is the time to start. Napoleon Hill’s “Think and Grow Rich” is a great place to start. Persistence is your most important weapon as an Internet marketer.
Okay, square those shoulders, lift up your chin, and get to work. I can’t promise you millions, but I can say this. You have started down a road full of adventure and learning to last you many life times. You are going to grow and stretch out beyond your comfort zone, and you are going to get rich, rich in experience, personal growth and development and rich in the friends you will undoubtedly make along the way. Enjoy the journey. Nick Grimshawe